A media theorist and former teacher of Postman’s. A philosopher of communication and a public intellectual, McLuhan famously said “the medium is the message.” He believed that the form of a medium had a determinate effect on the content of the medium’s message. This insight underlies the whole of Postman’s argument.
The timeline below shows where the character Marshal McLuhan appears in Amusing Ourselves to Death. The colored dots and icons indicate which themes are associated with that appearance.
Chapter 1: The Medium is the Metaphor
Chapter 6: The Age of Show Business
...augment the intellectual traditions of other media. He says this is an example of what McLuhan called “rear view mirror thinking,” where we attempt to define new technologies by past ones.... (full context)