The founder of the Walt Disney Company, famous for its animated films and its theme parks. Walt Disney was, like Ray Kroc, a corporate visionary who saw the enormous profits company’s might be able to reap when they marketed their products to children. Like Kroc, too, Disney was a strong anti-union campaigner, although Disney was an even more stridently conservative than Kroc, who still expressed sympathies for some liberal (though non-union) causes.
The timeline below shows where the character Walt Disney appears in Fast Food Nation. The colored dots and icons indicate which themes are associated with that appearance.
Chapter 2: Your Trusted Friends
...notes that the tone of the McDonald’s museum, and indeed its entire corporate complex, is “Disneyesque,” and he argues that this is not a coincidence, since Kroc—the man who took the... (full context)
Schlosser writes that corporate synergy reached a new zenith in 1996, when McDonald’s and Disney signed a ten-year agreement for cross-promotion of products between the companies—especially the marketing of Disney... (full context)