Fast Food Nation

Ranchers Symbol Icon
But, more importantly, the Golden Arches reflected a uniform dining experience for customers; in any state, at any McDonald’s, one could expect the same fries, the same burgers, the same “speedee service.” Thus the Golden Arches have come to represent not only one restaurant chain, but an entire method of doing business, of producing food efficiently—and, as a consequence (as Schlosser notes), of radically altering the means by which Americans eat, farm, work, and live. The Golden Arches are today a symbol of an immensely powerful global conglomerate—a physical representation of that company’s economic impact on the nation.

Ranchers Quotes in Fast Food Nation

The Fast Food Nation quotes below all refer to the symbol of Ranchers. For each quote, you can also see the other characters and themes related to it (each theme is indicated by its own dot and icon, like this one:
Diet, Nutrition, and Food Safety Theme Icon
). Note: all page numbers and citation info for the quotes below refer to the Mariner edition of Fast Food Nation published in 2012.
Chapter 6: On the Range Quotes

Toward sunset we spotted a herd of antelope and roared after them. That damn minivan bounced over the prairie like a horse at full gallop, Hank wild behind the wheel . . . we had a Chrysler engine, power steering, and disk brakes, but the antelope had a much superior grace, making sharp and unexpected turns, bounding effortlessly . . . .

Related Characters: Eric Schlosser (speaker), Hank
Related Symbols: Ranchers
Page Number: 135
Explanation and Analysis:

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure

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Many ranchers now fear that the beef industry is deliberately being restructured along the lines of the poultry industry. They do not want to wind up like chicken growers—who in recent years have become virtually powerless, trapped by debt and by onerous contracts written by the large processors.

Related Characters: Eric Schlosser (speaker)
Related Symbols: Ranchers
Page Number: 139
Explanation and Analysis:

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea comm

The suicide rate among ranchers and farmers in the US is now about three times higher than the national average. The issue briefly received attention during the 1980s farm crisis, but has been pretty much ignored ever since. Meanwhile, across rural America, a slow and steady death toll mounts. As the rancher’s traditional way of life is destroyed, so are many of the beliefs that go with it.

Related Characters: Eric Schlosser (speaker)
Related Symbols: Ranchers
Page Number: 146
Explanation and Analysis:

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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Ranchers Symbol Timeline in Fast Food Nation

The timeline below shows where the symbol Ranchers appears in Fast Food Nation. The colored dots and icons indicate which themes are associated with that appearance.
Chapter 6: On the Range
Greed, Corporations, and “The Bottom Line” Theme Icon
Independence vs. the Social Contract Theme Icon
Bureaucracy and Complex Systems Theme Icon
Work and “The Good Life” Theme Icon
Schlosser describes his first meeting with Hank, a rancher in Colorado Springs, who takes Schlosser on a tour of his property. The ranch lies... (full context)
Diet, Nutrition, and Food Safety Theme Icon
Greed, Corporations, and “The Bottom Line” Theme Icon
Independence vs. the Social Contract Theme Icon
Bureaucracy and Complex Systems Theme Icon
...for the federal government to dismantle the beef industry’s trust, and encourage open competition among ranchers, which improved their businesses and kept prices lower. This marketplace lasted for about fifty years... (full context)
Diet, Nutrition, and Food Safety Theme Icon
Greed, Corporations, and “The Bottom Line” Theme Icon
Independence vs. the Social Contract Theme Icon
Bureaucracy and Complex Systems Theme Icon
Work and “The Good Life” Theme Icon
...espoused mostly by Republicans—enabled large agricultural and food businesses (agribusinesses) to consolidate once again. Small ranchers now had relatively few places where they could sell their beef—their profits shrank, those of... (full context)
Diet, Nutrition, and Food Safety Theme Icon
Greed, Corporations, and “The Bottom Line” Theme Icon
Independence vs. the Social Contract Theme Icon
Bureaucracy and Complex Systems Theme Icon
Work and “The Good Life” Theme Icon
...any one time, to keep prices steady. This system makes it extremely difficult, however, for ranchers to make a profit per head of cattle, and though ranchers have sued large meatpackers... (full context)
Diet, Nutrition, and Food Safety Theme Icon
Greed, Corporations, and “The Bottom Line” Theme Icon
Independence vs. the Social Contract Theme Icon
Bureaucracy and Complex Systems Theme Icon
Work and “The Good Life” Theme Icon
...a means of feeding a family. In closing the chapter, Schlosser writes that Hank, the rancher whom he interviewed at the beginning of the chapter, wound up taking his own life,... (full context)
Epilogue: Have It Your Way
Diet, Nutrition, and Food Safety Theme Icon
Greed, Corporations, and “The Bottom Line” Theme Icon
Independence vs. the Social Contract Theme Icon
Bureaucracy and Complex Systems Theme Icon
Work and “The Good Life” Theme Icon
...fast-food industries behaves the way that the companies described earlier in the book have. One rancher in Matheson, Colorado, Dale Lasater, runs his cattle ranch in part as a wildlife preserve,... (full context)