J. Gordon Lippincott Character Analysis

His life’s work, like that of the marketing and design industries he helped create and lead, was dedicated to preventing that from happening, to erase thrift as a quintessential American virtue, and replace it with conspicuous consumption powered by a kind of magical thinking, in which the well would never go dry, the bubble would never burst, oil and all forms of energy would grow cheaper and more plentiful with time, and the landfill would never fill up.

This rise of consumerism and the new American Dream launched during television’s golden age was accompanied by another trash-boosting trend—the plasticization of America.

His life’s work, like that of the marketing and design industries he helped create and lead, was dedicated to preventing that from happening, to erase thrift as a quintessential American virtue, and replace it with conspicuous consumption powered by a kind of magical thinking, in which the well would never go dry, the bubble would never burst, oil and all forms of energy would grow cheaper and more plentiful with time, and the landfill would never fill up.

This rise of consumerism and the new American Dream launched during television’s golden age was accompanied by another trash-boosting trend—the plasticization of America.