Definition of Logos
At Twelve Oaks, the Wilkes family home, Rhett Butler uses logos in his argument that the North will defeat the South if war breaks out. After Ashley offers a more optimistic account of the Confederacy's fortunes in the war, Rhett asks:
Has any one of you gentlemen ever thought that there’s not a cannon factory south of the Mason-Dixon Line? Or how few iron foundries there are in the South? Or woolen mills or cotton factories or tanneries? Have you thought that we would not have a single warship and that the Yankee fleet could bottle up our harbors in a week, so that we could not sell our cotton abroad? But—of course—you gentlemen have thought of these things.
After winning over many of the initially suspicious members of Atlanta high society, Rhett begins to deliberately ruin his own reputation in a manner that suggests that he regards their affection as insignificant and trivial. At a party, he shocks and outrages other guests when he uses logos to undermine their faith in Confederate victory:
Unlock with LitCharts A+“All wars are sacred,” he said. “To those who have to fight them. If the people who started wars didn’t make them sacred, who would be foolish enough to fight? But, no matter what rallying cries the orators give to the idiots who fight, no matter what noble purposes they assign to wars, there is never but one reason for a war. And that is money. All wars are in reality money squabbles. But so few people ever realize it. Their ears are too full of bugles and drums and fine words from stay-at-home orators.”