Good to Great


Jim Collins

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Jim Collins and his research team use the term “good-to-great” to describe the eleven companies selected for their study. In order to qualify, each company had to display average or below-average stock market returns for… read analysis of Good-to-great

Direct Comparison

In addition to the eleven good-to-great companies, the study also included eleven direct comparison companies. These companies were drawn from the same industries as each of the good-to-great companies and each one was paired with… read analysis of Direct Comparison

Unsustained Comparison

Finally, the study also included six unsustained comparison companies. These companies would have met the criteria to be defined as good-to-great, except that they were not able to sustain their stock market gains over… read analysis of Unsustained Comparison

Level 5 Leader

Collins and his research team coin the term Level 5 Leader to describe the unique qualities that CEOs of good-to-great companies tend to have. In contrast to the stereotype of the charismatic, revolutionary leader, Level… read analysis of Level 5 Leader

Stockdale Paradox

This term is named after Jim Stockdale, a United States admiral who led his troops during their imprisonment in a notorious prisoner-of-war camp during the Vietnam War. When Collins meets Stockdale, Stockdale tells him… read analysis of Stockdale Paradox
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