Half Broke Horses

In Chapter 5, Jim uses logos to appeal to the investors' sense of logic and convince them to let him rent a bulldozer in order to create dams across the ranch: 

Seeing as how the ranch had no natural source of water, Jim said, one had to be created if it was going to support a sizable herd. Some ranchers went drilling for water, but you might drill all sorts of dry holes before you actually found water, and there was no guarantee of how long it would last. When the Santa Fe Railroad had needed water for its steam engines, it had drilled a hole half a mile deep in these parts and come up dry.

What made the most sense, Jim went on, was to build a big dam to trap rainwater.

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