Ethos
Of Plymouth Plantation
by William Bradford

Of Plymouth Plantation: Ethos 1 key example

Definition of Ethos

Ethos, along with logos and pathos, is one of the three "modes of persuasion" in rhetoric (the art of effective speaking or writing). Ethos is an argument that appeals to... read full definition
Ethos, along with logos and pathos, is one of the three "modes of persuasion" in rhetoric (the art of effective speaking or writing). Ethos is... read full definition
Ethos, along with logos and pathos, is one of the three "modes of persuasion" in rhetoric (the art of effective... read full definition
Book 1, Chapter 1
Explanation and Analysis—Establishing Credibility:

As a nonfiction writer, it is essential for Bradford to somehow establish his credibility—that is, his ethos—to a potential reading audience. Typically, such efforts are made at the very beginning of a work of nonfiction, particularly for journal-style, biographical, or autobiographical works. Usually, these attempts to establish credibility are stated clearly and in plain language to the reader. Bradford does not deviate from this method, beginning Book 1, Chapter 1, with this statement of intent:

In order that I may give an accurate account of the project, I must begin at the very root and rise of it; and this I shall endeavour to do in a plain style and with singular regard to the truth,—at least as near as my slender judgment can attain to it.