On Writing Well
by William Zinsser

On Writing Well: Chapter 2 Summary & Analysis

Summary
Analysis
Zinsser argues that “clutter is the disease of American writing.” Good writers make their sentences as clean and direct as possible. Many educated Americans use complicated language to sound sophisticated, like the university president who describes protests as “very considerable potentially explosive expressions of dissatisfaction.” Zinsser gives examples of writers like Franklin D. Roosevelt, who made an effort to simplify his government’s documents, or Henry David Thoreau, whose prose is powerful because it’s plain and direct.
Readers prefer plain English to clutter, so writers should, too. This was also Strunk and White’s core point in The Elements of Style. Writers who assume that complicated prose makes them sophisticated usually fail to imagine the reader’s perspective or truly understand their own purpose for writing. Unlike schoolteachers, readers aren’t usually measuring a writer’s competence or intellect. They can also put down a piece of writing that doesn’t interest them. They really want to be informed, entertained, warned, enlightened, and so on, depending on what they happen to be reading. Good writers understand this, so they try to be direct, not waste the reader’s time by showing off their intellect.
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Quotes
Zinsser explains that clear writing requires clear thinking. Today’s readers are busy and constantly fighting distractions, so careless writing won’t hold their attention for long. Writers have to identify what they’re trying to say and ask themselves if they’re successfully saying it. Clear thinking isn’t an innate talent—it’s a habit that writers have to learn. And doing it well is incredibly difficult. To make his point, Zinsser includes two pages from this book’s first manuscript. He had already rewritten them several times, but they’re full of edits anyway.
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