So You’ve Been Publicly Shamed

by

Jon Ronson

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Luke Robert Mason Character Analysis

Luke Robert Mason is a researcher at Warwick University who created a spambot (or infomorph) using Jon Ronson’s tweets. Ronson felt humiliated by the bot’s presence, afraid that people would think he himself was behind it, so he demanded that Mason take the bot down in a private meeting. But when Mason refused, Ronson published a YouTube video of their encounter and rejoiced as the internet began to tear Mason and his fellow researchers who’d created the spambot apart. Eventually, Mason was “shamed into acquiescence” and took the bot down.

Luke Robert Mason Quotes in So You’ve Been Publicly Shamed

The So You’ve Been Publicly Shamed quotes below are all either spoken by Luke Robert Mason or refer to Luke Robert Mason. For each quote, you can also see the other characters and themes related to it (each theme is indicated by its own dot and icon, like this one:
Good, Evil, and Inhumanity Theme Icon
). Note: all page numbers and citation info for the quotes below refer to the Riverhead Books edition of So You’ve Been Publicly Shamed published in 2016.
Chapter 1 Quotes

I won. Within days, the academics took down @Jon_Ronson. They had been shamed into acquiescence. Their public shaming had been like the button that restores factory settings. Something was out of kilter. The community rallied. The balance was redressed.

Related Characters: Jon Ronson (speaker), Luke Robert Mason
Related Symbols: Twitter
Page Number: 8
Explanation and Analysis:
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Luke Robert Mason Character Timeline in So You’ve Been Publicly Shamed

The timeline below shows where the character Luke Robert Mason appears in So You’ve Been Publicly Shamed. The colored dots and icons indicate which themes are associated with that appearance.
Chapter 1: Braveheart
Shame and Social Media Theme Icon
...doing some research on the internet. He found that a young man named Luke Robert Mason had commented on a short video Ronson had made about spambots. Mason claimed to have... (full context)
Good, Evil, and Inhumanity Theme Icon
Shame and Social Media Theme Icon
Ronson reached out to Mason once again, this time asking if they could meet in real life. He offered to... (full context)