The Goal: A Process of Ongoing Improvement

The Goal: A Process of Ongoing Improvement

by

Eliyahu M. Goldratt and Jeff Cox

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Bill Peach is Alex’s boss and UniCo’s division manager for most of the story. In the opening of the novel, Peach confronts Alex about his failing plant and tells Alex that if he can’t turn it around in three months, Peach will close the entire plant. Although Peach appears infrequently in the story, Alex recalls that they used to be friends until the division started performing poorly, at which point Peach became high-strung and fearsome. However, Alex learns that just as he is at risk of losing his plant, Peach is at risk of losing the entire division, thus explaining his changed demeanor. Although Peach is slow to recognize Alex’s success, when Alex’s plant has several profitable months in a row, Peach admits that Alex has done a great job and that his methods are clearly effective. At the end of the story, rather than close the plant, Peach elects to keep it open and promote Alex as his new division manager, since he and his staff are moving up the corporate ladder as well.

Bill Peach Quotes in The Goal: A Process of Ongoing Improvement

The The Goal: A Process of Ongoing Improvement quotes below are all either spoken by Bill Peach or refer to Bill Peach. For each quote, you can also see the other characters and themes related to it (each theme is indicated by its own dot and icon, like this one:
The Importance of Goal-Setting Theme Icon
). Note: all page numbers and citation info for the quotes below refer to the The North River Press edition of The Goal: A Process of Ongoing Improvement published in 1984.
Chapter 1 Quotes

So where was I last night, [Peach] asks, when he tried to call me at home? Under the circumstances, I can’t tell him I have a personal life. I can’t tell him that the first two times the phone rang, I let it ring because I was in the middle of a fight with my wife, which, oddly enough, was about how little attention I’ve been giving her. And the third time, I didn’t answer it because we were making up.

Related Characters: Alex Rogo (speaker), Bill Peach, Julie Rogo
Page Number: 4
Explanation and Analysis:
Chapter 3 Quotes

Halfway to the city, the sun rises. By then, I’m too busy thinking to notice it at first. I glance to the side and it’s floating out there beyond the trees. What makes me mad sometimes is that I’m always running so hard that—like most other people, I guess—I don’t have time to pay attention to all the daily miracles going on around me. Instead of letting my eyes drink in the dawn, I’m watching the road and worrying about Peach.

Related Characters: Alex Rogo (speaker), Bill Peach
Page Number: 21
Explanation and Analysis:
Chapter 5 Quotes

“…consistent parameters…essential to gain…matrix of advantage…extensive pre-profit recovery…operational indices…provide tangential proof…”

I have no idea what’s going on. Their words sound like a different language to me—not a foreign language, exactly, but a language I once knew and only vaguely now recall. The terms seem familiar to me, but now I’m not sure what they really mean. They’re just words.

You’re just playing a lot of games with numbers and words.

Related Characters: Alex Rogo (speaker), Bill Peach, Ethan Frost, Jonah, Eliyahu Goldratt
Page Number: 34
Explanation and Analysis:
Chapter 31 Quotes

I start to speak, but Hilton Smyth raises his voice and talks over me.

“The fact of the matter is that your cost-of-products measurements increased,” says Hilton. “And when costs go up, profits have to go down. It’s that simple. And that’s the basis of what I’ll be putting into my report to Bill Peach.”

Related Characters: Hilton Smyth (speaker), Alex Rogo , Bill Peach
Page Number: 260
Explanation and Analysis:

“Hilton, this morning I asked you to sit in for me because we were meeting with Granby. Two months from now the three of us are moving up the ladder, to head the group. Granby left it to us to decide who will be the next manager of the division. I think that the three of us have decided. Congratulations Alex; you will be the one to replace me.”

Page Number: 262
Explanation and Analysis:
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Bill Peach Character Timeline in The Goal: A Process of Ongoing Improvement

The timeline below shows where the character Bill Peach appears in The Goal: A Process of Ongoing Improvement. The colored dots and icons indicate which themes are associated with that appearance.
Chapter 1
The Importance of Goal-Setting Theme Icon
The Cost of Corporate Success Theme Icon
...into the parking lot of the manufacturing plant he manages. He immediately sees that Bill Peach, their division’s vice-president, is parked in Alex’s parking spot as if to reinforce his authority.... (full context)
The Importance of Goal-Setting Theme Icon
Efficiency vs. Optimization Theme Icon
The Cost of Corporate Success Theme Icon
Alex’s staff tells him that when Peach found out a piece of order 41427 was missing, he demanded that one machinist cancel... (full context)
The Importance of Goal-Setting Theme Icon
Peach leaves and Alex tells his secretary, Fran, that he’ll be out on the factory floor... (full context)
Chapter 2
The Cost of Corporate Success Theme Icon
...He envisions what will happen in three months if he can’t turn the plant around: Peach will go to Granby, UniCo’s CEO, with the numbers on their plant. Granby will look... (full context)
Chapter 3
The Cost of Corporate Success Theme Icon
Early in the morning, Alex drives into headquarters, where Peach has called an emergency meeting with all the other plant managers in his division, presumably... (full context)
Ineffective vs. Effective Business Metrics Theme Icon
The Cost of Corporate Success Theme Icon
As Alex walks in from the parking garage, he runs into one of Peach’s staff members. The staff member shares a rumor with Alex that Granby is considering closing... (full context)
Chapter 5
The Importance of Goal-Setting Theme Icon
The Cost of Corporate Success Theme Icon
In Peach’s meeting, Alex sniffs the cigar and wonders if Jonah isn’t right: perhaps nobody in that... (full context)
Chapter 6
The Importance of Goal-Setting Theme Icon
Ineffective vs. Effective Business Metrics Theme Icon
...the day-shift workers have already left. His answering machines is full of messages from Bill Peach, but when Alex tries to call him back, no one answers. Lou enters Alex’s office... (full context)
Chapter 8
Ineffective vs. Effective Business Metrics Theme Icon
The Cost of Corporate Success Theme Icon
...and spends most of his day in a conference call discussing numbers and measurements with Peach (who is furious that Alex walked out on his meeting), Lou, and Ethan Frost. After... (full context)
Chapter 10
The Importance of Goal-Setting Theme Icon
Ineffective vs. Effective Business Metrics Theme Icon
The Cost of Corporate Success Theme Icon
...than counterproductive. To reiterate how important this is, Alex tells Stacey and Bob about Bill Peach’s ultimatum: they must become profitable within three months or the whole plant closes. They all... (full context)
Chapter 11
The Cost of Corporate Success Theme Icon
...Julie and the kids, but no one picked up the phone. Over coffee, Alex explains Peach’s three-month ultimatum and asks if Jonah can be his consultant, but Jonah insists he does... (full context)
Chapter 24
The Importance of Goal-Setting Theme Icon
Ineffective vs. Effective Business Metrics Theme Icon
The Cost of Corporate Success Theme Icon
...month of progress, since their throughput has improved and their work-in-process inventory has decreased. Bill Peach calls Alex, and Alex braces himself for criticism. However, Peach congratulates him on their good... (full context)
Chapter 26
The Importance of Goal-Setting Theme Icon
Working with Constraints Theme Icon
Efficiency vs. Optimization Theme Icon
...standing there. Alex decides that they will go ahead with the plan anyway, even though Peach won’t like their individual worker and machine efficiencies in the monthly report. If they can’t... (full context)
Chapter 27
The Importance of Goal-Setting Theme Icon
Efficiency vs. Optimization Theme Icon
At the monthly plant managers’ meeting with Bill Peach, Ethan Frost reports that Alex’s plant has had its first profitable month in years, better... (full context)
The Importance of Goal-Setting Theme Icon
Ineffective vs. Effective Business Metrics Theme Icon
The Cost of Corporate Success Theme Icon
Alex meets with Peach after the meeting, and Peach tells him that despite their good month, he wants to... (full context)
Chapter 28
The Importance of Goal-Setting Theme Icon
...to check on their progress. Alex tells Jonah that everything is going well, but that Peach laid down a new ultimatum. Jonah thinks matching Peach’s demand is entirely feasible, though it... (full context)
Chapter 30
The Importance of Goal-Setting Theme Icon
Working with Constraints Theme Icon
Ineffective vs. Effective Business Metrics Theme Icon
Efficiency vs. Optimization Theme Icon
...report. Lou reports that they had a 17-percent improvement thanks to Burnside’s order, which meets Peach’s demand. The plant is turning a firm profit and has made up for its former... (full context)
Ineffective vs. Effective Business Metrics Theme Icon
...the old accounting methods, their monthly progress isn’t 17 percent, but only 12.8 percent—less than Peach demanded. (full context)
Chapter 31
Ineffective vs. Effective Business Metrics Theme Icon
The Cost of Corporate Success Theme Icon
...to find that only Hilton Smyth and Neil Cravitz will be conducting his performance review—Bill Peach and Ethan Frost are elsewhere. Smyth tells Alex that he’ll decide whether to close the... (full context)
The Importance of Goal-Setting Theme Icon
Ineffective vs. Effective Business Metrics Theme Icon
Efficiency vs. Optimization Theme Icon
The Cost of Corporate Success Theme Icon
...must mean that the plant is still losing money—that’s what he’ll base his recommendation to Peach on. Smyth ends the meeting. (full context)
Ineffective vs. Effective Business Metrics Theme Icon
Efficiency vs. Optimization Theme Icon
Alex leaves the meeting but feels he must speak with Peach himself. He strides into Peach’s office, and the secretary tells Alex that Peach is already... (full context)
The Importance of Goal-Setting Theme Icon
The Cost of Corporate Success Theme Icon
Peach recommends that Alex spend the next two months preparing for his new role. Alex returns... (full context)
Chapter 39
Ineffective vs. Effective Business Metrics Theme Icon
In the morning, Bill Peach calls Alex to ask him to come into headquarters. Hilton Smyth’s plant’s traditional metrics look... (full context)
Chapter 40
The Importance of Goal-Setting Theme Icon
...they have every day for the last two weeks. Each day, they’ve been meeting with Peach to get a true idea of how poorly the division is performing and, other than... (full context)