The Goal: A Process of Ongoing Improvement

The Goal: A Process of Ongoing Improvement

by

Eliyahu M. Goldratt and Jeff Cox

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Return on Investment (ROI) Term Analysis

Return on investment (ROI) measures how much money a business makes versus how much money it invests.
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Return on Investment (ROI) Term Timeline in The Goal: A Process of Ongoing Improvement

The timeline below shows where the term Return on Investment (ROI) appears in The Goal: A Process of Ongoing Improvement. The colored dots and icons indicate which themes are associated with that appearance.
Chapter 6
The Importance of Goal-Setting Theme Icon
Ineffective vs. Effective Business Metrics Theme Icon
...makes more sales than its investments cost (net profit), how much return on its investment (ROI) it’s creating, and whether or not it has a sustainable cash flow—without cash flow, a... (full context)
The Importance of Goal-Setting Theme Icon
Ineffective vs. Effective Business Metrics Theme Icon
...Alex sits with a pad of paper and a pencil. He writes out “net profit, ROI, and cash flow,” and stares at them, wondering if one can be prioritized over the... (full context)
The Importance of Goal-Setting Theme Icon
Ineffective vs. Effective Business Metrics Theme Icon
The Cost of Corporate Success Theme Icon
...up with Julie, Alex finds a shift supervisor and asks the man how the plant’s ROI has improved in the last hour based on the work his employees are doing. The... (full context)