Return on investment (ROI) measures how much money a business makes versus how much money it invests.
Return on Investment (ROI) Term Timeline in The Goal: A Process of Ongoing Improvement
The timeline below shows where the term Return on Investment (ROI) appears in The Goal: A Process of Ongoing Improvement. The colored dots and icons indicate which themes are associated with that appearance.
...makes more sales than its investments cost (net profit), how much return on its investment (ROI) it’s creating, and whether or not it has a sustainable cash flow—without cash flow, a... (full context)