The Power of Habit

by

Charles Duhigg

Teachers and parents! Our Teacher Edition on The Power of Habit makes teaching easy.

Andrew Pole Character Analysis

Andrew Pole is a talented statistician who used Target’s extensive data to build an algorithm to determine if its customers are pregnant. While Pole’s success demonstrates how companies and organizations can gain an edge by manipulating consumers’ habits, it also shows that this kind of manipulation carries dangerous ethical implications.

Andrew Pole Quotes in The Power of Habit

The The Power of Habit quotes below are all either spoken by Andrew Pole or refer to Andrew Pole . For each quote, you can also see the other characters and themes related to it (each theme is indicated by its own dot and icon, like this one:
Habits, Human Behavior, and Success Theme Icon
).
Chapter 7 Quotes

As Pole’s computer program crawled through the data, he was able to identify about twenty-five different products that, when analyzed together, allowed him to, in a sense, peer inside a woman’s womb. Most important, he could guess what trimester she was in—and estimate her due date—so Target could send her coupons when she was on the brink of making new purchases. By the time Pole was done, his program could assign almost any regular shopper a “pregnancy prediction” score.

Related Characters: Charles Duhigg (speaker), Andrew Pole
Page Number: 194-195
Explanation and Analysis:
Get the entire The Power of Habit LitChart as a printable PDF.
The Power of Habit PDF

Andrew Pole Quotes in The Power of Habit

The The Power of Habit quotes below are all either spoken by Andrew Pole or refer to Andrew Pole . For each quote, you can also see the other characters and themes related to it (each theme is indicated by its own dot and icon, like this one:
Habits, Human Behavior, and Success Theme Icon
).
Chapter 7 Quotes

As Pole’s computer program crawled through the data, he was able to identify about twenty-five different products that, when analyzed together, allowed him to, in a sense, peer inside a woman’s womb. Most important, he could guess what trimester she was in—and estimate her due date—so Target could send her coupons when she was on the brink of making new purchases. By the time Pole was done, his program could assign almost any regular shopper a “pregnancy prediction” score.

Related Characters: Charles Duhigg (speaker), Andrew Pole
Page Number: 194-195
Explanation and Analysis: