The Power of Habit

by

Charles Duhigg

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Andrew Pole Character Analysis

Andrew Pole is a talented statistician who used Target’s extensive data to build an algorithm to determine if its customers are pregnant. While Pole’s success demonstrates how companies and organizations can gain an edge by manipulating consumers’ habits, it also shows that this kind of manipulation carries dangerous ethical implications.

Andrew Pole Quotes in The Power of Habit

The The Power of Habit quotes below are all either spoken by Andrew Pole or refer to Andrew Pole . For each quote, you can also see the other characters and themes related to it (each theme is indicated by its own dot and icon, like this one:
Habits, Human Behavior, and Success Theme Icon
). Note: all page numbers and citation info for the quotes below refer to the Random House edition of The Power of Habit published in 2014.
Chapter 7 Quotes

As Pole’s computer program crawled through the data, he was able to identify about twenty-five different products that, when analyzed together, allowed him to, in a sense, peer inside a woman’s womb. Most important, he could guess what trimester she was in—and estimate her due date—so Target could send her coupons when she was on the brink of making new purchases. By the time Pole was done, his program could assign almost any regular shopper a “pregnancy prediction” score.

Related Characters: Charles Duhigg (speaker), Andrew Pole
Page Number: 194-195
Explanation and Analysis:
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Andrew Pole Character Timeline in The Power of Habit

The timeline below shows where the character Andrew Pole appears in The Power of Habit. The colored dots and icons indicate which themes are associated with that appearance.
Chapter 7: How Target Knows What You Want Before You Do: When Companies Predict (and Manipulate) Habits
Habits, Human Behavior, and Success Theme Icon
Habit Change and Personal Growth  Theme Icon
Social Habits and Cultural Influence Theme Icon
The Moral Consequences of Habits Theme Icon
Just after the eclectic statistician Andrew Pole started working at Target, he was tasked with building a model to figure out if... (full context)
Habits, Human Behavior, and Success Theme Icon
Habit Change and Personal Growth  Theme Icon
Social Habits and Cultural Influence Theme Icon
The Moral Consequences of Habits Theme Icon
...tactics, but Target is one of the most successful—largely due to its talented analysts, like Andrew Pole . (full context)
Habits, Human Behavior, and Success Theme Icon
Habit Change and Personal Growth  Theme Icon
Social Habits and Cultural Influence Theme Icon
...to push things even further by getting to couples before they had babies. That’s where Andrew Pole came in. He analyzed data from the Target baby-shower registry to determine what women bought... (full context)
The Moral Consequences of Habits Theme Icon
...for baby items—only to find out a couple days later that she was pregnant. Therefore, Andrew Pole had to figure out how to get ads to pregnant women without them knowing they... (full context)
Habits, Human Behavior, and Success Theme Icon
Habit Change and Personal Growth  Theme Icon
Andrew Pole also followed the same formula with his algorithm to predict pregnancy among Target customers. His... (full context)