A term created by behavioral economist Richard Thaler, which describes the way that psychologists view people. Humans are not always rational, not always selfish, and are often very unstable in their likes and dislikes. This term is often used in opposition with Econs—the way that economists view people. Kahneman spends a majority of Part 4, which discusses prospect theory, arguing that people generally act more like Humans and less like Econs.
Humans Term Timeline in Thinking, Fast and Slow
The timeline below shows where the term Humans appears in Thinking, Fast and Slow. The colored dots and icons indicate which themes are associated with that appearance.
Part 4, Chapter 25
...the decisions of Econs, but Tversky and Kahneman wanted to investigate the intuitive decisions of Humans. Five years after studying gambles, they completed an essay on what they dubbed “prospect theory.”... (full context)
Part 4, Chapter 26
Part 4, Chapter 27
Part 4, Chapter 31