Five men walk around central Dublin wearing giant boards, each displaying one letter of “H-E-L-Y-S.” They are advertisers working for Hely’s stationery shop, where Leopold Bloom used to work. Bloom gets frustrated whenever he sees them, since he thought his own advertising proposals for Hely were far superior. For instance, he wanted to hire attractive young women to ride around Dublin in a cart with a “Hely’s” sign, but Hely rejected this idea.
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The Hely’s Admen Character Timeline in Ulysses
The timeline below shows where the character The Hely’s Admen appears in Ulysses. The colored dots and icons indicate which themes are associated with that appearance.
Episode 8: Lestrygonians
Bloom sees five men wearing boards and hats to advertise Hely’s stationery company , where he used to work. He remarks that this is an inefficient and ineffective...
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Episode 10: Wandering Rocks
...inside, and asks the assistant to send it by tram to a specific address. The Hely’s advertisers walk past. Boylan stares at the young assistant’s chest, seductively takes a red carnation, and...
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Episode 15: Circe
...that she married Denis Breen instead of him. Suddenly, Denis shuffles past as one of the Hely’s sandwichboard advertisers . Alf Bergan follows him, points, laughs, and says, “U. p: up.” Breen offers Bloom...
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Episode 16: Eumaeus
...can put a word in with Bloom about an advertising job with Boylan for the Hely’s sandwichboards .
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