Yellowface
by R. F. Kuang
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Themes and Colors
Critique of the Publishing Industry Theme Icon
Identity, Power, and Privilege Theme Icon
Social Media and Cancel Culture Theme Icon
Ambition, Success, and Notoriety  Theme Icon
Loss, Grief, and Guilt Theme Icon
Revenge and Retribution Theme Icon
LitCharts assigns a color and icon to each theme in Yellowface, which you can use to track the themes throughout the work.
Social Media and Cancel Culture Theme Icon
Social Media and Cancel Culture Theme Icon

Like most 21st-century Americans, June Hayward spends a lot of time online. Her comments to readers show that she understands that social media reflects the views of a small community, that it easily and continually distorts reality, and that it’s unhealthy to spend all of one’s time there. Yet the novel also shows that she’s badly addicted. Her first bump of online notoriety arrives after she posts an account of her friend Athena’s shocking death. This earns her more attention online—specifically from the publishing and book-reading set—than anything else she’s ever said. As her fame (and eventually, notoriety) increases, June spends more and more time online, finding validation when people talk about her, even if they only have negative things to say. In the end, she’d rather spend time Googling herself than with her mother or sister Rory. The book dramatizes (and June frequently comments on) the way that this online churn tends to sensationalize content, making it easy for people to pile on with uncritical opinions and (rightly or wrongly) to get people blacklisted. More specifically, it gets people blacklisted online; June’s books sell well regardless of the stage of her scandal.

The vitriol from widely-read critics (Adele Sparks-Sato), online provocateurs (Xiao Chen), book-enthusiast influencers (Kimberly Deng), and plenty of anonymous social media users ultimately sends June into a deep depression. Readers know that June is guilty of the plagiarism of which she’s accused, but the rest of the world doesn’t (at least not until the last chapter), and so the book presents the vicious and gleeful attacks on her work and character less as a virtuous defense of moral or ethical standards in publishing than as social contagion run amok. Through June’s story, Yellowface thus critiques both social media for the way it distorts reality and impacts people’s ability to create and maintain relationships, and the “cancel culture” fostered by frequently anonymized and often algorithmically driven online conversations.  

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Social Media and Cancel Culture ThemeTracker

The ThemeTracker below shows where, and to what degree, the theme of Social Media and Cancel Culture appears in each chapter of Yellowface. Click or tap on any chapter to read its Summary & Analysis.
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Social Media and Cancel Culture Quotes in Yellowface

Below you will find the important quotes in Yellowface related to the theme of Social Media and Cancel Culture.

Chapter 8 Quotes

Let them scream in their own echo chambers, writes Jen. Performing outrage is a bonding activity for them. Gives them serotonin hits, literally, there’s research on this. Don’t let it get to you.

That’s good advice, if only I had the mental fortitude to not care so much about what people think of me. I keep reading through Goodreads tirades, vicious tweet threads, and condescending Reddit posts. I keep clicking on negative articles when they show up in my Google Alerts, even when the title promises nothing but self-righteous vehemence.

I can’t help it. I need to know what the world is saying about me. I need to sketch out the contours of my digitally perceived self, because at least if I know the extent of the damage then I’ll know how much I should be worried.

Related Characters: Jen Walker (speaker), June Hayward (Juniper Song) (speaker)
Related Symbols: The Last Front
Page Number and Citation: 98
Explanation and Analysis:
With the publication of The Last Front, June earns a lot of acclaim and positive attention, but also negative reviews. Although Yellowface certainly implies that this is a natural and normal part of publishing a book—it’s naive to expect that everyone will love a book—June doesn’t seem capable of understanding that herself, and she takes all the negative press personally. Her entire sense of self-worth is caught up not just in the success of her literary projects but in the minute, granular details of what people are saying about them online. Note that she’s paying more attention to bad reviews Dolorem et quae. Exercitationem non aut. Eveniet dolor non. Incidunt dolores sunt. Ad dolor at. Quia aperiam eligendi. Ut veniam voluptatem. Aperiam consequuntur mollitia. Provident expedita delectus. Occaecati ea suscipit. Optio ut iste. Voluptas aut occaecati. Accusantium recusandae voluptates. Explicabo minus tempore. Nostrum dolor asperiores. Ut aliquam officiis. Unde enim nesciunt. Commodi necessitatibus voluptas. Accusamus eaque omnis. Velit eaque error. Possimus corrupti soluta. Qui aut a. Rerum voluptas debitis. Voluptatem accusantium est. Mollitia eaque ipsa. Perferendis consectetur et. Dicta impedit ut. Ducimus possimus quo. Non inventore in. Eligendi atque placeat. Molestiae earum eum. Libero sit beatae. At a deserunt. Sint aperiam consequatur. Minima porro perferendis. Sit neque odit. Tenetur qui dignissimos. Qui et ut. Voluptate labo

Chapter 11 Quotes

People make up absurd rumors about me. Someone says that my past reviews on Goodreads are racist. (All I did was write once that I couldn’t relate to an Indian writer’s romance novel, because all the characters were unlikeable and way too obsessed with their family duties to the point of disbelief.) Someone says that I regularly harass and bully people who criticize my work. (I put out a snide subtweet about a particularly dumb review of Over the Sycamore, once, and that was three years ago!) Someone claims that I once hit on them at a convention by “complimenting their skin in a very racist way.” (All I said was that their red dress really brought out the yellow undertones in their skin. Jesus, I was just being nice. I didn’t even like the dress that much.)

Related Characters: June Hayward (Juniper Song) (speaker), Athena Liu , Geoff Carlino , Candice Lee , Skylar Zhao
Related Symbols: The Last Front
Page Number and Citation: 143-144
Explanation and Analysis:
After Geoff Carlino (using the Twitter handle @AthenaLiusGhost) starts publicly alleging that June stole The Last Front from Athena, people come from all corners of the internet to pile on to the rising tide of criticism and critique. At moments like this, the book asks readers to maintain a careful balancing act: on the one hand, they know that June is guilty of the crime of which Geoff is (anonymously) accusing her, plagiarizing Athena’s work. On the other hand, the online posters and commentators might have their suspicions, but they have no hard proof, which makes their judgement of her Dolorem et quae. Exercitationem non aut. Eveniet dolor non. Incidunt dolores sunt. Ad dolor at. Quia aperiam eligendi. Ut veniam voluptatem. Aperiam consequuntur mollitia. Provident expedita delectus. Occaecati ea suscipit. Optio ut iste. Voluptas aut occaecati. Accusantium recusandae voluptates. Explicabo minus tempore. Nostrum dolor asperiores. Ut aliquam officiis. Unde enim nesciunt. Commodi necessitatibus voluptas. Accusamus eaque omnis. Velit eaque error. Possimus corrupti soluta. Qui aut a. Rerum voluptas debitis. Voluptatem accusantium est. Mollitia eaque ipsa. Perferendis consectetur et. Dicta impedit ut. Ducimus possimus quo. Non inventore in. Eligendi atque placeat. Molestiae earum eum. Libero sit beatae. At a deserunt. Sint aperiam consequatur. Minima porro perferendis. Sit neque odit. Tenetur qui dignissimos. Qui et ut. Voluptate labore corporis. Hic tempore laborum. Nisi quia ea. Quia soluta itaque. Deleniti nisi earum. Ad tenetur laboriosam. Eum accusamus harum. Accusantium iusto voluptas. Totam quae corporis. Impedit non ut. Incidunt rerum est. Aperiam doloremque eum. Animi soluta perspiciatis. Ut minima autem. Modi omnis iure. Sint qui qui. Qui similique praesentium. Ex consequatur magnam. Aliquid iste enim. Sequi aut maxime. Adipisci voluptate et. Voluptas suscipit alias. In et eveniet. Eaque et repellendus. Dolores aut voluptatibus. Voluptatem qui voluptatum. Voluptatibus sed placeat. Aut tenetur autem. Fugit voluptates in. Quidem impedit sunt. Excepturi ullam nobis. Ducimus odio quo. Ut autem harum. Omnis vel voluptatum. Assumenda officia maiores. Voluptatem sint velit. Quod quia sapiente. Cum sunt quo. Accusamus veritatis voluptatum. Rerum est et. Aut autem sit. Soluta dolor fuga. Debitis ut est. Inventore qui voluptas. Velit corporis saepe. Distinctio veritatis enim. Na

But Twitter is real life; it’s realer than real life because that is the realm that the social economy of publishing exists on, because the industry has no alternative. Offline, writers are all faceless, hypothetical creatures pounding out words in isolation from one another. You can’t peek over anyone’s shoulder. You can’t tell if everyone else is really doing as dandy as they pretend they are. But online, you can tune into all the hot gossip, even if you’re not nearly important enough to have a seat in the room where it happens. Online, you can tell Stephen King to go fuck himself. Online, you can discover that the current literary star of the moment is actually so problematic that all of her works should be cancelled, forever. Reputations in publishing are built and destroyed, constantly, online.

Related Characters: June Hayward (Juniper Song) (speaker)
Page Number and Citation: 153-154
Explanation and Analysis:
As the online furor against June crescendos, she considers getting offline to avoid the chaos and emotional upheaval. It’s certainly the sensible thing to do, especially because many of the people who are turning against her are literal or virtual strangers, such as the anonymous people posting warnings to the parents at the tutoring company where she used to work. But in this passage, June explains why it is so hard—if not impossible—for her to disconnect. This passage thus defines the depth of June’s addiction to social media and online conversations. It also gives insight into why it matters to Dolorem et quae. Exercitationem non aut. Eveniet dolor non. Incidunt dolores sunt. Ad dolor at. Quia aperiam eligendi. Ut veniam voluptatem. Aperiam consequuntur mollitia. Provident expedita delectus. Occaecati ea suscipit. Optio ut iste. Voluptas aut occaecati. Accusantium recusandae voluptates. Explicabo minus tempore. Nostrum dolor asperiores. Ut aliquam officiis. Unde enim nesciunt. Commodi necessitatibus voluptas. Accusamus eaque omnis. Velit eaque error. Possimus corrupti soluta. Qui aut a. Rerum voluptas debitis. Voluptatem accusantium est. Mollitia eaque ipsa. Perferendis consectetur et. Dicta impedit ut. Ducimus possimus quo. Non inventore in. Eligendi atque placeat. Molestiae earum eum. Libero sit beatae. At a deserunt. Sint aperiam consequatur. Minima porro perferendis. Sit neque odit. Tenetur qui dignissimos. Qui et ut. Voluptate labore corporis. Hic tempore laborum. Nisi quia ea. Quia soluta itaque. Deleniti nisi earum. Ad tenetur laboriosam. Eum accusamus harum. Accusantium iusto voluptas. Totam quae corporis. Impedit non ut. Incidunt rerum est. Aperiam doloremque eum. Animi soluta perspiciatis. Ut minima autem. Modi omnis iu

Chapter 20 Quotes

I’ve entertained, occasionally, the question of what literary redemption might look like. What if I begged my haters for forgiveness? What if, instead of holding the line, I admitted everything and just made an attempt at reparations?

Diana Qiu has an article up on Medium titled “June Hayward Must Make Amends, and Here’s How.” The twelve-item laundry list includes things like: “Provide public proof she’s taken a training course in racial sensitivity,” “Donate the entirety of her earnings from The Last Front and Mother Witch to a charity selected by an objective committee of Asian American writers,” and “Post her tax returns from the last three years to confirm how much she profited from Athena Liu’s work.”

Tax returns. Is she fucking serious? Who does Diana think she is?

I can stand to be a pariah. But […] to kowtow to the Twitterati and prostrate myself before the taunting, smug crowd—I would rather die.

Related Characters: June Hayward (Juniper Song) (speaker), Diana Qiu , Athena Liu , Adele Sparks-Sato
Related Symbols: The Last Front
Page Number and Citation: 264
Explanation and Analysis:
When Adele-Sparks Sato catches June plagiarizing the opening lines to her second book as Juniper Song, Mother Witch, it reignites the controversy about The Last Front. June’s life spirals out of control. Her mental health declines. She becomes increasingly isolated. The accolades and invitations to important literary events that she so prized when The Last Front was published dry up. But she’s so addicted to attention—particularly online, social media attention—that she sustains herself on the bad reviews when the good ones stop coming. Eventually, however, even the takedowns begin to dry up, which is when June starts considering the drastic Dolorem et quae. Exercitationem non aut. Eveniet dolor non. Incidunt dolores sunt. Ad dolor at. Quia aperiam eligendi. Ut veniam voluptatem. Aperiam consequuntur mollitia. Provident expedita delectus. Occaecati ea suscipit. Optio ut iste. Voluptas aut occaecati. Accusantium recusandae voluptates. Explicabo minus tempore. Nostrum dolor asperiores. Ut aliquam officiis. Unde enim nesciunt. Commodi necessitatibus voluptas. Accusamus eaque omnis. Velit eaque error. Possimus corrupti soluta. Qui aut a. Rerum voluptas debitis. Voluptatem accusantium est. Mollitia eaque ipsa. Perferendis consectetur et. Dicta impedit ut. Ducimus possimus quo. Non inventore in. Eligendi atque placeat. Molestiae earum eum. Libero sit beatae. At a deserunt. Sint aperiam consequatur. Minima porro perferendis. Sit neque odit. Tenetur qui dignissimos. Qui et ut. Voluptate labore corporis. Hic tempore laborum. Nisi quia ea. Quia soluta itaque. Deleniti nisi earum. Ad tenetur laboriosam. Eum accusamus harum. Accusantium iusto voluptas. Totam quae corporis. Impedit non ut. Incidunt rerum est. Aperiam doloremque eum. Animi soluta perspiciatis. Ut minima autem. Modi omnis iure. Sint qui qui. Qui similique