Like most 21st-century Americans, June Hayward spends a lot of time online. Her comments to readers show that she understands that social media reflects the views of a small community, that it easily and continually distorts reality, and that it’s unhealthy to spend all of one’s time there. Yet the novel also shows that she’s badly addicted. Her first bump of online notoriety arrives after she posts an account of her friend Athena’s shocking death. This earns her more attention online—specifically from the publishing and book-reading set—than anything else she’s ever said. As her fame (and eventually, notoriety) increases, June spends more and more time online, finding validation when people talk about her, even if they only have negative things to say. In the end, she’d rather spend time Googling herself than with her mother or sister Rory. The book dramatizes (and June frequently comments on) the way that this online churn tends to sensationalize content, making it easy for people to pile on with uncritical opinions and (rightly or wrongly) to get people blacklisted. More specifically, it gets people blacklisted online; June’s books sell well regardless of the stage of her scandal.
The vitriol from widely-read critics (Adele Sparks-Sato), online provocateurs (Xiao Chen), book-enthusiast influencers (Kimberly Deng), and plenty of anonymous social media users ultimately sends June into a deep depression. Readers know that June is guilty of the plagiarism of which she’s accused, but the rest of the world doesn’t (at least not until the last chapter), and so the book presents the vicious and gleeful attacks on her work and character less as a virtuous defense of moral or ethical standards in publishing than as social contagion run amok. Through June’s story, Yellowface thus critiques both social media for the way it distorts reality and impacts people’s ability to create and maintain relationships, and the “cancel culture” fostered by frequently anonymized and often algorithmically driven online conversations.
Social Media and Cancel Culture ThemeTracker
Social Media and Cancel Culture Quotes in Yellowface
Chapter 8 Quotes
Let them scream in their own echo chambers, writes Jen. Performing outrage is a bonding activity for them. Gives them serotonin hits, literally, there’s research on this. Don’t let it get to you.
That’s good advice, if only I had the mental fortitude to not care so much about what people think of me. I keep reading through Goodreads tirades, vicious tweet threads, and condescending Reddit posts. I keep clicking on negative articles when they show up in my Google Alerts, even when the title promises nothing but self-righteous vehemence.
I can’t help it. I need to know what the world is saying about me. I need to sketch out the contours of my digitally perceived self, because at least if I know the extent of the damage then I’ll know how much I should be worried.
Chapter 11 Quotes
People make up absurd rumors about me. Someone says that my past reviews on Goodreads are racist. (All I did was write once that I couldn’t relate to an Indian writer’s romance novel, because all the characters were unlikeable and way too obsessed with their family duties to the point of disbelief.) Someone says that I regularly harass and bully people who criticize my work. (I put out a snide subtweet about a particularly dumb review of Over the Sycamore, once, and that was three years ago!) Someone claims that I once hit on them at a convention by “complimenting their skin in a very racist way.” (All I said was that their red dress really brought out the yellow undertones in their skin. Jesus, I was just being nice. I didn’t even like the dress that much.)
But Twitter is real life; it’s realer than real life because that is the realm that the social economy of publishing exists on, because the industry has no alternative. Offline, writers are all faceless, hypothetical creatures pounding out words in isolation from one another. You can’t peek over anyone’s shoulder. You can’t tell if everyone else is really doing as dandy as they pretend they are. But online, you can tune into all the hot gossip, even if you’re not nearly important enough to have a seat in the room where it happens. Online, you can tell Stephen King to go fuck himself. Online, you can discover that the current literary star of the moment is actually so problematic that all of her works should be cancelled, forever. Reputations in publishing are built and destroyed, constantly, online.
Chapter 20 Quotes
I’ve entertained, occasionally, the question of what literary redemption might look like. What if I begged my haters for forgiveness? What if, instead of holding the line, I admitted everything and just made an attempt at reparations?
Diana Qiu has an article up on Medium titled “June Hayward Must Make Amends, and Here’s How.” The twelve-item laundry list includes things like: “Provide public proof she’s taken a training course in racial sensitivity,” “Donate the entirety of her earnings from The Last Front and Mother Witch to a charity selected by an objective committee of Asian American writers,” and “Post her tax returns from the last three years to confirm how much she profited from Athena Liu’s work.”
Tax returns. Is she fucking serious? Who does Diana think she is?
I can stand to be a pariah. But […] to kowtow to the Twitterati and prostrate myself before the taunting, smug crowd—I would rather die.



