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In Northern Ireland, the British made a simple mistake. They fell into the trap of believing that because they had resources, weapons, soldiers, and experience that dwarfed those of the insurgent elements that they were trying to contain, it did not matter what the people of Northern Ireland thought of them. General Freeland believed Leites and Wolf when they said that “influencing popular behavior requires neither sympathy nor mysticism.” And Leites and Wolf were wrong.

Explanation and Analysis:

In this section, Gladwell considers the miscalculation that the British military made when trying to impose law and order on Northern Ireland during the Troubles (a 30-year conflict between Ireland’s Catholic and Protestant communities). Rather...

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Original

Romeo

(aside) She speaks.
O, speak again, bright angel! For thou art
As glorious to this night, being o’er my head,
As is a winged messenger of heaven
Unto the white, upturnèd, wondering eyes
Of mortals that fall back to gaze on him
When he bestrides the lazy-puffing clouds
And sails upon the bosom of the air.

Juliet

O Romeo, Romeo! Wherefore art though Romeo?
Deny they father and refuse they name.
Or, if thou wilt not, be but sworn my love,
And I’ll no longer be a Capulet.

Modern

Romeo

(to himself) She speaks. Speak again, bright angel! For tonight you are as glorious, there up above me, as a winged messenger of heaven who makes mortals fall onto their backs to gaze up with awestruck eyes as he strides across the lazy clouds and sails through the air.

Juliet

O Romeo, Romeo! Why must you be Romeo? Deny your father and give up your name. Or, if you won’t change your name, just swear your love to me and I’ll give up being a Capulet.

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