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In this passage, Ronson recalls meeting up with shamed PR executive Justine Sacco several months after the height of her public shaming. Here, he’s highlighting the difference between the feelings of being ashamed and humiliated: being ashamed is a feeling one creates in oneself, while being humiliated is something another person does to you. The distinction between these two feelings is important, especially in discussing Justine Sacco’s case, because as a woman she was more virulently attacked than she might have been had she been a heterosexual white man. Sacco’s shaming was heavily gendered—and she was actively attacked by millions…