Privacy Policy

Last revised: May 13, 2016

This website (the “Website”) and LitCharts mobile applications (the "apps") are operated by LitCharts LLC (“LitCharts”). This Privacy Policy applies equally to the use of the Website and all of our mobile apps.

This Privacy Policy describes the information collected by LitCharts LLC (we, us or “LitCharts”), how that information may be used, with whom it may be shared, and your choices about such uses and disclosures. By using our website, you are accepting the practices described in this Privacy Policy.

If you have any questions about our privacy practices, please refer to the end of this Privacy Policy for information on how to contact us.

Information We Collect

We may collect information that can identify you such as your name and email address ("personal information") and other information that does not identify you. We may collect this information through a website or through our mobile applications. When you provide personal information through our website, the information may be sent to servers located in the United States and other countries around the world.

Information You Provide

We may collect and store any personal information you enter on our website or on a mobile application, or provide to us in some other manner. This includes identifying information, such as your name, address, email address and telephone number, and, if you’re a LitCharts A+ subscriber, financial information such as your payment method (valid credit card number, type, expiration date or other financial information). You may also provide us information about your interests and activities, your gender and age, and other demographic information such as your hometown or your username.

Information About Others

We may collect and store personal information about other people that you provide to us, such as their name, address and email address, for marketing or sharing purposes. In these instances, we may store your personal information, and the personal information of each such recipient in order to process those requests or facilitate future activities.

Use of Cookies and Other Technologies to Collect Information

We use various technologies to collect information from your device and about your activities on our site or application.

Information Collected Automatically

We automatically collect information from your browser or device when you visit our website or application. This information could include your IP address, device ID, your browser type and language, access times, the content of any undeleted cookies that your browser previously accepted from us (see "Cookies" below), and the referring website address.

Cookies and Use of Cookie Data

When you visit our website or application, we may assign your device one or more cookies, to facilitate access to our site and to personalize your online experience. Through the use of a cookie, we also may automatically collect information about your online activity on our site, such as the pages you visit, the time and date of your visits, the links you click, and the searches you conduct on our site.

Google & DoubleClick Cookie-Based Advertising

  • Google, as a third party vendor, uses cookies to serve ads on our site.
  • Google's use of the DoubleClick cookie enables it to serve ads to our users based on visits to our site and other sites on the Internet.
  • Users may opt out of the use of the DoubleClick cookie by visiting the Google ad and content network privacy policy and opt-out options.

Other Technologies

We may use standard Internet technology, such as web beacons and other similar technologies, to track your use of our site. We also may include web beacons in advertisements or email messages to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize the services we offer our website or application visitors to deliver targeted advertisements and to measure the overall effectiveness of our online advertising, content, programming or other activities.

Information Collected by Third Parties

We may allow service providers, advertising companies, ad networks and other third parties, to display advertisements on our site. These companies may use tracking technologies, such as cookies, to collect information about users who view or interact with their advertisements. We do not provide any non-anonymized personal information to these third parties. Some of these third-party advertising companies may be advertising networks that are members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies (

How We Use the Information We Collect

In General. We may use information that we collect about you to:

  • deliver our products and services, and manage our business;
  • manage your account and provide you with customer support;
  • perform research and analysis about your use of, or interest in, our products, services, or content, or products, services or content offered by others;
  • communicate with you by email, postal mail, telephone and/or mobile devices about products or services that may be of interest to you either from us or other third parties we partner with
  • develop and display content and advertising tailored to your interests on our site and other sites
  • perform ad tracking and website or mobile application analytics;
  • enforce or exercise any rights in our terms and conditions;
  • perform functions as otherwise described to you at the time of collection

Financial information.

We may use financial information or payment method information to (i) process payment for any purchases made on our website or application, (ii) enroll you in the discount, rebate, and other programs in which you elect to participate, (iii) to protect against or identify possible fraudulent transactions, and (iv) otherwise as needed to manage our business.

In all circumstances, we may perform these functions directly or use a third party vendor to perform these functions on our behalf who will be obligated to use your personal information only to perform services for us. Also, if you access our website or mobile applications from a third party social platform, such as Facebook, we may share non-personal information with that platform to the extent permitted by your agreement with it and its privacy settings.

With Whom We Share Your Information

Personal information

We do not share your personal information with others except as indicated in this Privacy Policy or when we inform you and give you an opportunity to opt out of having your personal information shared. We may share personal information with:

Service providers: We may share information, including personal information, with third parties that perform certain services on our behalf. These services may include fulfilling orders, providing customer service and marketing assistance, performing business and sales analysis, ad tracking and analytics, member screenings, supporting our website functionality, and supporting contests, sweepstakes, surveys and other features offered through our website. We may also share your name, contact information and credit card information with our service providers who process credit card payments. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes.

Advertising partners: When you register or make purchases on our website or click-through our advertisements offered on third party websites or applications, we may share personal information with the businesses with which we partner to offer you the applicable products, services or any advertisements. When you elect to engage in a particular merchant's offer or program, you authorize us to provide your email address and other information to that merchant. To opt-out of cookies that may be set by third party data or advertising partners, please go to

Business partners: When you make purchases on our website or click-through our advertisements offered on third party websites, we may share personal information with the businesses with which we partner to offer you the applicable products, services or advertisements. When you elect to engage in a particular merchant's offer or program, you authorize us to provide your email address and other information to that merchant.

Other Situations. We also may disclose your information, including personal information:

  • In response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.
  • When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our website terms and conditions or other agreements or policies.
  • In connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

Aggregated and/or Non-personal-information

We may share non-personal information we collect under any of the above circumstances. We may combine non-personal information we collect with additional non-personal information collected from other sources. We also may share aggregated, non-personal, or personal information in hashed, non-human readable form, information with third parties, including advisors, writers, researchers, partners, advertisers and investors for the purpose of conducting general business analysis, studies, articles, and essays media and entertainment or other business purposes. For example, we may engage a data provider who may collect web log data from you (including IP address and information about your browser or operating system), or place or recognize a unique cookie on your browser to enable you to receive customized ads or content. The cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us (such as your email address), that we may share with a data provider solely in hashed, non-human readable form. To opt-out of cookies that may be set by third party data or advertising partners, please go to

Third-party websites

There are a number of places on our website where you may click on a link to access other websites that do not operate under this Privacy Policy. For example, if you click on an advertisement on our website, you may be taken to a website that we do not control. These third-party websites may independently solicit and collect information, including personal information, from you and, in some instances, provide us with information about your activities on those websites. We recommend that you consult the privacy statements of all third-party websites you visit by clicking on the "privacy" link typically located at the bottom of the webpage you are visiting.

How You Can Access Your Information

If you have an online account with us, you have the ability to review and update your personal information online by logging into your account and clicking on Settings. More information about how to contact us is provided below. If you have an online account with us, you also may cancel your account at any time by visiting the "Settings" page for your account. If you cancel your account, we may still retain certain information associated with your account for analytical purposes and recordkeeping integrity, as well as to prevent fraud, collect any fees owed, enforce our terms and conditions, take actions we deem necessary to protect the integrity of our website or our users, or take other actions otherwise permitted by law. In addition, if certain information has already been provided to third parties as described in this Privacy Policy, retention of that information will be subject to those third parties' policies.

Communications From Us

When you register on our website, you consent to receive email messages from us. Any time you can choose to no longer receive commercial or promotional emails from us by submitting this request to You may be given the opportunity, in any commercial email that we send to you, to opt out of receiving such messages in the future. We request a reasonable time to process an opt-out request. We may send you other types of transactional and relationship email communications, such as service announcements, administrative notices, and surveys, without offering you the opportunity to opt out of receiving them. Please note that changing information in your account, or otherwise opting out of receipt of promotional email communications, will only affect future activities or communications from us. If we have already provided your information to a third party (such as a service provider) before you have changed your preferences or updated your information, you may have to change you preferences directly with that third party.

You can also control information collected by cookies. See Cookies below for information about declining or deleting cookies.

How We Protect Your Personal Information

We take appropriate security measures (including physical, electronic and procedural measures) to help safeguard your personal information from unauthorized access and disclosure. However, no system can be completely secure. Therefore, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, searches, or other communications will always remain secure. Users should also take care with how they handle and disclose their personal information and should avoid sending personal information through insecure email. Please refer to the Federal Trade Commission's website for information about how to protect yourself against identity theft.

Information You Provide About Yourself While Using Our Service

We provide areas on our websites where you can post information about yourself and others and communicate with others or upload content such as photographs. Such postings are governed by our Terms & Conditions. In addition, such postings may appear on other websites or when searches are executed on the subject of your posting. Also, whenever you voluntarily disclose personal information on publicly-viewable web pages, that information will be publicly available and can be collected and used by others. For example, if you post your email address, you may receive unsolicited messages. We cannot control who reads your posting or what other users may do with the information you voluntarily post, so we encourage you to exercise discretion and caution with respect to your personal information.

Children's privacy

Children under 13 years of age are not allowed to use or access the Website at any time or in any manner. We do not permit anyone under age 13 to register and we do not collect any data or other personally identifiable information from anyone under age 13.

Visiting our websites from outside the United States

If you are visiting our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this privacy policy.

No Rights of Third Parties

This Privacy Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of the website.

Changes to this Privacy Policy

We will occasionally update this Privacy Policy. When we post changes to this Privacy Policy, we will revise the "last updated" date at the top of this Privacy Policy. We recommend that you check our website from time to time to inform yourself of any changes in this Privacy Policy or any of our other policies.

Contacting Us

If you have any questions about this Privacy Policy, please contact us by email at