The Companion was a popular request. Mountain women were snatching up new cures and remedies from the magazine, abandoning their old ways of healing.

[…]

“Be obliged to git one. Nester Rylie’s been reading it and she told me in passing last year, she ain’t rubbed groundhog brains on her babies’ sore teeth or needed to use the hen innards on the gums of her teething ones since. And after she’d read about a good paste recipe that cured thrush, Nester said, none of her nine youn’uns ain’t ever had to drink water from a stranger’s shoe again to get the healing.”