As a nonfiction writer, it is essential for Bradford to somehow establish his credibility—that is, his ethos—to a potential reading audience. Typically, such efforts are made at the very beginning of a work of nonfiction, particularly for journal-style, biographical, or autobiographical works. Usually, these attempts to establish credibility are stated clearly and in plain language to the reader. Bradford does not deviate from this method, beginning Book 1, Chapter 1, with this statement of intent:
In order that I may give an accurate account of the project, I must begin at the very root and rise of it; and this I shall endeavour to do in a plain style and with singular regard to the truth,—at least as near as my slender judgment can attain to it.
As is typical for an introductory establishment of ethos, Bradford states that he will provide information in "plain style," implying that he will avoid frequent use of figurative language or flowery words. Such stylistic choices, if made, might give readers the impression that certain events are being exaggerated, or that Bradford is somehow attempting to obfuscate the "truth." Bradford further establishes ethos, as per the formula for such nonfiction texts, by diminishing himself. He states that he will relate events "as near as [his] slender judgement can attain it," portraying himself as a humble vessel for the truth as opposed to an egotistical autobiographer.
