The reference to Asch’s conformity experiments and status imitation shows how deep this influence runs. People copy the group even when they know it is wrong, and they copy the successful even when they do not understand why it works. Clear is not warning against this necessarily but rather encouraging readers to use it wisely. The point is not to escape social influence but to use it to your advantage by carefully choosing your social influences. If you want to change your habits, Clear says, change your culture.