The founders of Earthbound farms, which began in the 1980s as a small plot and roadside stand in California. The Goodmans scaled up as the demand for packaged lettuce boomed, and they later industrialized and partnered with companies like Costco and Wal-Mart to sell pre-washed and packaged lettuce on an intricate and highly unsustainable industrial farm that is nevertheless still technically “organic.”
Drew and Myra Goodman Character Timeline in The Omnivore’s Dilemma
The timeline below shows where the character Drew and Myra Goodman appears in The Omnivore’s Dilemma. The colored dots and icons indicate which themes are associated with that appearance.
Chapter 9: Big Organic