Publicity and Mass Communication Theme Analysis

Before the guests dispersed to their respective countries, they voted to establish the International African Association. Leopold magnanimously volunteered space in Brussels for the organization headquarters. There were to be national committees of the association set up in all the participating countries, as well as an international committee. Leopold was elected by acclamation as the international committee's first chairman.

As he was winning congressional support for Leopold’s claim to the Congo, Sanford discovered an unexpected ally. Senator John Tyler Morgan of Alabama, a former Confederate brigadier general, was chairman of the Senate Foreign Relations Committee. Like most white Southern politicians of the era, he was frightened by the specter of millions of freed slaves and their descendants harboring threatening dreams of equality … Morgan fretted for years over the "problem" of this growing black population. His solution, endorsed by many, was simple: send them back to Africa!

The king raised some money through selling bonds, although far less than he had hoped. He wrote to the Pope, urging the Catholic Church to buy Congo bonds to encourage the spread of Christ's word.

Few Europeans working for the regime left records of their shock at the sight of officially sanctioned terror. The white men who passed through the territory as military officers, steamboat captains, or state or concession company officials generally accepted the use of the chicotte as unthinkingly as hundreds of thousands of other men in uniform would accept their assignments, a half-century later, to staff the Nazi and Soviet concentration camps.

For Leopold, the rubber boom was a godsend. He had gone dangerously into debt with his Congo investments, but he now saw that the return would be more lucrative than he had ever imagined. The world did not lose its desire for ivory but by the late 1880s wild rubber had far surpassed it as the main source of revenue from the Congo.

Due to the missionaries, from the mid-1890s on Leopold had to deal with scattered protests, like Sheppard's articles, about severed hands and slaughtered Africans. But the critics at first captured little attention, for they were not as skilled at public relations as the king, who deployed his formidable charm to neutralize them.

Just as he had done in Britain, Morel smoothly shaped his message for different American constituencies. Most of his allies were progressive intellectuals like Mark Twain, but he was willing to sup with the devil to help his cause. He made shrewd use of Senator John Tyler Morgan, the former Confederate general who had helped to engineer U.S. recognition of Leopold's Congo twenty years earlier. Morgan, still thundering away about sending blacks back to Africa so as to make an all-white South, wanted the abuses in the Congo cleaned up with no delay. Otherwise, how could black Americans be persuaded to move there?

Despite the report's critical conclusions, the statements by African witnesses were never directly quoted. The commission's report was expressed in generalities. The stories were not published separately, nor was anyone allowed to see them. They ended up in the closed section of a state archive in Brussels. Not until the 1980s were people at last permitted to read and copy them freely.

Morel was locked in a double race against time: against the inevitable British recognition of the Congo as a Belgian colony, which finally came in 1913, and against the waning fervor of his supporters. Even Casement felt that "the break-up of the pirate's stronghold [was] nearly accomplished" and urged Morel to declare the campaign over. Despite some doubts voiced in his private correspondence, Morel decided to publicly claim victory. "I do not wish to paint the present in roseate hues. The wounds of the Congo will take generations to heal. But . . . the atrocities have disappeared. . . . The revenues are no longer supplied by forced or slave labor. The rubber tax has gone. The native is free to gather the produce of his soil. . . . A responsible Government has replaced an irresponsible despotism." The one major goal not achieved, he acknowledged, was African ownership of land.

When these other mass murders went largely unnoticed except by their victims, why, in Britain and the United States, was there such a storm of righteous protest about the Congo? The politics of empathy are fickle. Certainly one reason Britons and Americans focused on the Congo was that it was a safe target. Outrage over the Congo did not involve British or American misdeeds, nor did it entail the diplomatic, trade, or military consequences of taking on a major power like France or Germany.

At the time of the Congo controversy a hundred years ago, the idea of full human rights, political, social, and economic, was a profound threat to the established order of most countries on earth. It still is today.