The Shallows


Nicholas Carr

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Marshall McLuhan

Marshall McLuhan was a Canadian media critic renowned in the 60’s for his book, Understanding Media. Now a cultural relic, the point of Understanding Media is often boiled down to McLuhan’s famous phrase, “the medium… read analysis of Marshall McLuhan

Eric Kandel

Eric Kandel is a scientist most famous for his Aplysia experiments completed in the 1960’s in which he conducted research on the nervous system of the sea slug. Kandel demonstrated that “synapses change with experience,”… read analysis of Eric Kandel


Plato was an ancient Greek philosopher famous for his documentation of the great orator and philosopher Socrates. One of Plato’s most famous works is a dialogue known as the Phaedrus, in which Socrates tells… read analysis of Plato

Alan Turing

Alan Turing was a British computer scientist and logician. He rose to prominence when he cracked ENIGMA, the code used by the Nazis during WWII to direct their armies. Today Turing is best known for… read analysis of Alan Turing

Fredrick Winslow Taylor

Frederick Winslow Taylor was an engineer during the late 1800s who invented a system to improve industrial efficiency. His methodology, called Taylorism, privileged the workings of the system over the individual––maximizing efficiency at any cost… read analysis of Fredrick Winslow Taylor
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Larry Page

Larry Page is the American computer scientist famously known as a co-founder of the Internet giant Google. Page invented the search engine known as BackRub that was Google’s primitive version. Larry Page is a staunch… read analysis of Larry Page

Joseph Weizenbaum

Joseph Weizenbaum was a German-born computer scientist who made his name at MIT. He is considered a forefather of modern artificial intelligence studies due to his creation of a program called ELIZA. ELIZA was a… read analysis of Joseph Weizenbaum