Fast Food Nation

McDonald’s Golden Arches began as a stylistic quirk of the first McDonald’s Speedee Service Restaurant in San Bernardino, CA—a quick way for drivers to spot the burger stand from the side of the highway. As… (read full symbol analysis)
But, more importantly, the Golden Arches reflected a uniform dining experience for customers; in any state, at any McDonald’s, one could expect the same fries, the same burgers, the same “speedee service.” Thus the Golden… (read full symbol analysis)