García-García is the elderly owner of the cinema in Tres Camarones and is the only rich man in town. However, he's also frugal to a fault: he shuts off his air conditioning at home, leading his wife to escape to her sister's air-conditioned home in Mazatlán, and when his projectionist leaves for the United States, García-García does the job himself rather than hire a woman. When Irma becomes mayor, she bullies García-García into hiring Nayeli's mother as a projectionist and also insists he screen a Yul Brynner film festival. Though he complies, both are unthinkable for García-García, as he's extremely sexist and is the self-professed biggest Steve McQueen fan in Mexico.