A term created by behavioral economist Richard Thaler which describes the way that economists view people. Econs are always rational, always selfish, and unchanging in their tastes. Kahneman argues throughout the book that people generally do not operate like Econs. This term is often used in opposition with Humans—the way that psychologists view people.
Econs Term Timeline in Thinking, Fast and Slow
The timeline below shows where the term Econs appears in Thinking, Fast and Slow. The colored dots and icons indicate which themes are associated with that appearance.
Part 4, Chapter 25
Part 4, Chapter 27
...of the market for condo apartments in Boston during a downturn yielded these clear concepts. Econs would ignore buying prices—the current market value is all that should matter. But not so... (full context)